- 60-Second Cocktail Promotion
A simple way to promote easy cocktail recipes for the summer holidays
- During the summer consumers look for simple entertaining solutions. Beer and wine are typically to go-to choices. Bacardi needed a way to become a part of the shopper's consideration set. I was one of the lead creative directors and designers of this program that included simple, refreshing cocktail recipes and entertaining solutions. This 360º solution included a Facebook app, point-of-sale materials and a partnership with USO.