6 Scenes of Beauty was a Vantaa Art Museum's exhibition (part of World Design Capital 2012 programme), juxtaposing design and fine art in a new a… Read More
6 Scenes of Beauty was a Vantaa Art Museum's exhibition (part of World Design Capital 2012 programme), juxtaposing design and fine art in a new and intriguing way.
The exhibition artists were designer Nathalie Lähdenmäki, graphic designer Rami Niemi, designer Naoto Niidome, fashion designer Tuula Pöyhönen, sculptor Tommi Toija, artist Anna Tuori, graphic designer Teemu Väätäinen and artist Maaria Wirkkala.
The artists interpreted the exhibition theme from their own viewpoints, making a statement on the dialogue of art and design. The exhibition was curated and designed by Elina Aalto and Klaus Aalto (AALTO+AALTO).
Different periods and cultures have interpreted beauty in their own way, and an artist or designer always has his or her own unique view of it. Exhibition identity needed to reflect this versatility, but also remain solid and comprehensible.
The identity's core was typography and colour. They are perfect tools when it is needed to transfer delicate feelings, emotions and ideas without shouting. Typographical approach leaves enough space for the actual works: instead, it provides a frame for them.
A selection of different—ugly or beautiful, some may say—typefaces and colors were chosen and a matrix was built around them. Typefaces and colours were used in a seemingly random way, but there is a simple—but hidden—logic behind the solutions.
Exhibition consisted of six parallel dioramas (a partially three-dimensional model of a landscape or a scene depicting an event or situation). Boxed shape of dioramas can be seen in some of the printed and digital applications. Read Less