BAHRA WD packaging project
BRIEF
BAHRA is launching new wiring devices household product under the brand name, "BAHRA". The business goal is to create a range of packaging that will convey those product generations the consumers.
Scoop and objectives
- Present the high quality of the product.
- Show the product value as a diamond.
- Keep the product stand out of the market.
- Safe the product from damage factors.
- Easily use the pack (Open and Close).
- Easy to assemble.
- No use of glue.
Challenges
- Keep all boxes unfolded till the assembly process; to avoid any cracking.
- Easy to assemble to save the time cycle.
- Maintain an easy mechanism -open and close- without glue.
- Use 3 boxes for all -42- products.
Project include
- Individuals packaging.
- Enduser pack.
- Wholesale carton.
- Products pouches.
- Labels.
Project COO: Mr Salem Wannous
Project designer: Hossam Elganayeni
Lock mechanism: Babish Throudly.
Company: BAHRA Cables
Thank you
