En el marco de BrandCrew, diseñamos el re-branding de la institución Casa del teatro.
Esta casa alberga vidas de actores y actrices retirados, y está plagado inevitablemente de arte. Lleno de obras, ideas, creación, dirección, roles, acción y, sobre todo, de vidas entrelazadas, entramadas.
Es aquí donde -dentro de la pauta de que el edificio fuera identificable- surge el isologo de la marca, volviéndose un ícono conformado por líneas. Entendiendo así a la línea como la vida misma, como raíces; y a la superposición de ellas como el enlace de estas diferentes vidas.
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In the framework of BrandCrew, the re-branding of the institution Casa del teatro (in english, Theatre's house) was designed.
The house contains actors and actresses lifes, and it's inevitably full of art. Also, full of plays, ideas, creation, direction, roles, action, and, above all, of intertwined, entangled lives.
Here is when -within the guideline of representate the building- arises the new isologo of the brand, transforming into an icon composed of lines. Understanding the line as life itself, as roots; and the superposition of them as the link of these different lives.
Here is when -within the guideline of representate the building- arises the new isologo of the brand, transforming into an icon composed of lines. Understanding the line as life itself, as roots; and the superposition of them as the link of these different lives.
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