Task: Create a brand statement and photo package. Photo package for Freestyle.

Contrasting scenes of outdoor adventure with sophisticated indoor workspaces, we took this juxtaposition to show the endless possibilities opened by streamlining your life with Seldon. 

The brand came alive through visual storytelling that took a numbers-oriented application and gave it life. Drawing from observations of a lifestyle that is authentically tech-world and adventure-set, the results inspire, yet remain credible.