Cucapá is a craft beer from northwestern mexican border.

Who -as everyone else- felt pretty bummed when the then candidate Donald was menacing with building a wall at the border, and making Mexico pay for it.

So, Cucapá took a stance:

We sold t-shirts, to Donald's enthusiasts, and used the money to pay for beer ;)

Easy.

Then, we tricked them. When exposed to heat, t-shirt changed: a red clown nose, scratch over "i support" and the caption underneath "el que lo lea", that from mexican slang is understood as "Donald is an asshole"

Under the hashtag, #ChelasForTheBand, that is a literal translation of the mexican phrase "chelas pa' la banda", that means something like "beers for these folks".  

We threw a huge party with free beer in Mexico City. And gave away some other free random beers all around. :)

The t-shirt became an icon, they were even falsified.