Benefit is well known for being a champion of beautiful brows everywhere. Having already established a global network of brick and mortar brow bars, the next step was to create a complete line of products that provide all of the tools needed to master the eyebrow.
The design team needed to create a visual language that would represent Benefit's playfully luxurious attitude, and one that could unify the entire range of brow products. While the line had to work together as a family, it was important to give each product it's own voice and attitude.
Thematically, the collection is inspired by enchantments and fairytales. Each item has it’s own specific charm and allure. Faceted, gem like shapes combine with flowing sculptural surfaces. References to storybook architecture and artifacts were stylized to create glamorous modern forms. Every detail was considered and applied in a way that not only suggests its function, but feels great to use.
Design: Dashdot
Creative Director: Hannah Malott (Benefit)
Art Director : Megan Fletcher (Benefit)
Artwork: Susan Kwon (Benefit)
