Rebranding of Vancouver-based Théâtre la Seizième, the only French language, professional theatre company in British Columbia.
The new identity highlights the francophone roots of the company with a logo that plays with the accents peculiar to the French language. The main idea for the logo is to reflect the non-linear, innovative and eclectic nature of the company’s programming with a vertical format that invites discovery and interpretation.
In the words of the client: “Imposing and well-proportioned, the new logo marks the maturity and sturdiness acquired over the years by B.C.’s only French-language theatre company”.
credits: Jennifer Greenhorn— brochure design
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The new identity highlights the francophone roots of the company with a logo that plays with the accents peculiar to the French language. The main idea for the logo is to reflect the non-linear, innovative and eclectic nature of the company’s programming with a vertical format that invites discovery and interpretation.
In the words of the client: “Imposing and well-proportioned, the new logo marks the maturity and sturdiness acquired over the years by B.C.’s only French-language theatre company”.
credits: Jennifer Greenhorn— brochure design
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