SOLE is Nike's internal platform to share footwear planning and strategy information. It's a platform to keep product teams engaged and in tune with Nike's pulse.
The SOLE team launched a campaign to create graffiti stickers based upon user submissions. They asked for employees to design and share their creations. Finalists' submissions would be printed up as stickers to trade, stick, or collect. They required a swoosh, the URL, and the world 'SOLE' somewhere in the design.
These are my submissions. The team selected the Nike SOLE Zombie as my submission to print into die cut stickers.
Hand sketched and rendered in Adobe Illustrator for scalable print application.
Harkening back to the Parental Advisory/Straight Out of Compton days, I locked up this design of the text. I put the Zoom VaporFly Elite atop the text lockup. That shoe helped the amazing Eliud Kipchoge accomplish a 2:00:25 on a quest to break two hours.
I ran with the creative brief to illustrate something fun and engaging. I got really into the design and tried to pull from various influencers and trends I saw within the company.
