PROP & PELLER REBRAND
Prop & Peller Pretzels came to Terrain Co. in 2015 looking for a new voice. Their current branding was dark, dull and outdated. After many hours of research we found their new voice was edgy, street art and a little disruptive.
Here is a quick look at a small sample of the new brand.
Credits:
Agency / Terrain Collective
Creative Director / Frederic Terral
Art Director / Nate Herschleb (self)
Graphic Designer / Tyler Kruger
Graphic Designer / Angie Págan
ART DIRECTION FOR PROP & PELLER
Photo Credit: Meagan Klementowski / Nutmegimageworks.com