Sergio Haisch's profile

Mikromagi - Mr Lee

Mikromagi
The idea with this campaign, for the norwegian noodle brand "Mr Lee", was to introduce a new product and let people take part of the magic that happens when this product is warmed up in the microwave. I was part of this project while working for Pocket & Comms
Facebook
The project's main feature was a Facebook Campaign where, with help of camera based app, the user could generate "micromagic" with movement in front of the camera. This movement was measured and score and a badge were given, at the end of the campaign the users with highest scores were entitled to a array of prices. The application also took a fun picture at the highest register of movement. 
TV and cinema ad-film
From storyboard to final product.
Mikromagi - Mr Lee
Published:

Mikromagi - Mr Lee

Campaign for the norwegian noodle brand "Mr Lee". Introducing a new product and letting people take part of the magic that happens when this prod Read More

Published: