The focal point of my concept is a main logo motiv as a balance of natural elements – green hills and blue water surfaces. As the main unifiing leitmotif of Family and Nature takes over the town’s identity, it is tying together all the graphical toolset as well. That is influencing my graphics expression strategy towards strong and clean expression so much affected and inspired by the ambience.
Another important part of my project is a communication campaign aimed at the local community. The main objective is to bring the nature to the people, especially the youngest ones.The relationship from the main corporate identity motive of Nature and Family takes on the entire community. The protection of environment is becoming more and more important topic and the town of Černošice is making an important statement by taking an active role in local ecological activities. The main goal of the campaign is regeneration the foliage of damaged localities by replanting of the trees. Each participating family will be given on tree to plant and try to protect the little seedling for future generations. Kids‘ attractions will definitely be the highlight of the day of fun and learning about nature.
