Tommy L. Miller
Creative Direction | Art Direction | Concept | Design Driven Multimedia Communications | Environmental Graphic Design | Experience Concept & Design | Signage & Way-finding Design | Place-making | Exhibit Design | Event Design
Multi-faceted creative with "hands-on expertise" delivering award-winning creativity in multiple mediums. Best known for creating high profile brand identities and campaigns directing large, diverse, creative teams and initiatives from concept through execution.
The Rise of Environmental & Experiential Design
If you’ve been to a conference, an airport, or even a large shopping center in the last six months, it’s extremely likely you’ve encountered experiential design first hand. Far more engaging than traditional media, experiential design is changing the way we experience products, places, and environments – and it’s driving competition among companies in ways never seen before.
We’re in a very exciting time for all things creative. No longer are the physical and digital worlds mutually exclusive. Experiential design is the most effective way to intrigue audiences, because people flock to new experiences in unexpected places.
People want to self-direct their lives, but they expect the world around them to invite their participation. When people walk through, touch and interact with your brand there is an opportunity to create a memorable impression—and true brand engagement.
Understanding of user behavior and brand strategy, combined with a deep expertise in graphic and three-dimensional design, creates transformative branded experiences and journeys that connect your story with your audience in a meaningful way to create lasting results.
SXSW 2017
The South by Southwest (SXSW) Conferences & Festivals offer the unique convergence of music, film, and emerging technologies. Fostering creative and professional growth, SXSW is the premier destination for discovery. The event is a launch pad for innovative content with new media presentations, music showcases and film screenings providing exposure for creators and compelling entertainment for attendees. Music, Film, and Interactive conference sessions present a forum for inspiration and learning, while business and networking opportunities thrive at the Trade Show and beyond.
The pups are back to rescue your phone battery!
Mophie opens "Bad to the Bone" Bar and Dispatches Rescues for Dying Mobile Batteries Via Motorcycles with Sidecars All While Raising Awareness for Dogs in Need of Adoption
Mophie, the maker of battery-charging smartphone cases, hopes to learn it's more than just a pup at garnering South by Southwest Interactive attention. The Orange County, Calif.-based company is enlisting six leather-clad motorcyclists to drive Indian Motorcycles around downtown Austin, Texas, from March 11 through March 13.
More importantly, a friendly-looking St. Bernard will appear in four of the six bikes' sidecars, reprising Mophie's attempt at pooch-based persuasion last year. The other promo-adorned motorcycles this weekend won't have sidecars. Passersby who see the marketer's call to action and then tweet a photo of their smartphone to @Mophie—using the hashtag, #mophieRescue—could win a free battery-powering case. The street activation will run from 12 a.m. until 6 p.m. during the next few days, and winners will get their prizes paw-delivered by one of the St. Bernards. (Actually, the hound will be accompanied by a human, who will hand the prize to the fortunate individual).
Mophie Is Bringing Dogs to SXSW Again, and This Time They’re on Motorcycles.
There will be 15 total dogs in the activation, including 11 canines resting off duty at Mophie's festival headquarters, the fictionally but aptly named "Bad to the Bone Bar" lounge, which is styled after a traditional biker joint and located at Fifth and Trinity streets. SXSW attendees are welcome to swing by and visit the pooches (including four puppies).
It's the second year in a row Mophie has embraced St. Bernards as a lovable, utility-as-marketing tactic at SXSW. In 2015, it also employed members of the Molossoid breed as digital lifesavers, a thematic play on how they are historically referenced as rescuers of people in trouble in the Swiss Alps.
“We’re always looking for a unique way to activate at SXSW and stand out from the crowd; all the attendees there are going to trade shows, panels and seeing brand activations, there’s so much to take in and in the meantime, their batteries are constantly draining,” says Mike Iwamasa, associate director of brand marketing at Mophie. “This was a win-win story where these St. Bernards were rescuing SXSW attendees and, in turn, attendees could rescue these St. Bernards.”
