O3
Brand design. Product design. Graphic design.
Máster en Diseño de Packaging. Elisava Barcelona.
Tutorizado por: David Espluga.
O3 is a conceptual project.
A scientific laboratory has developed three chemical formulas that give you superpowers. These formulas for use in everyday life will be put on sale, and for this purpose it is necessary to create a packaging that contains them. In addition to the packaging, you are asked to name the three formulas and say what your superpower is.
The formulas give those who use them superpowers that solve everyday problems, such as post-holiday stress, creative problems and nerves in public. As they are laboratory products, characters that resemble chemical formulas have been used for both the general naming and the product naming.
To create attractive packaging, the Spanish expression "échale huevos" has been used to challenge the user. The formulas will each come inside an egg, which the user, in order to use the formula, must break in his or her head. The three eggs come in a box that protects and stores them safely.
