WITLIST concept for branding & website
WITLIST stands for Women in tech List and pretends to be a searchable, inclusive, online directory resource of organizations, lists, meetups and groups aimed at women and girls in STEM.
This project is the answer for a challenge that required designing the branding and logo applications from scratch, and also the UI/UX concept for the homepage.
The logo explored the idea of list, using graphical elements that suggested it, while composing the brand name on an elegant and feminine typography. As for the webpage is very clear and straight to point, with a slideshow header and a clear call to action to find events.
This gif represents some of the tests that I did before I archieve the final logo.
Logo and the grid
Color palette and typography
Homepage
Fully responsive website
