How far will the gum take you?
Trident Long Lasting Flavor
Brief:
Launch the new Trident 10-pellet pack in Egypt.
Solution:
Timinator.
10 pellets
10 trips
10 weeks
It is a Facebook game that simulates the long-lasting flavor experience. The further you will go, the longer you will travel,
And the longer you’ll travel, the more possibility you will win. All your friends would be invited to participate. The one person with the longest lasting trip will win. Your game will turn to reality. Every week will restart the competition, to sum up to 10 trips.
TV, print, radio, and the Internet provided communication.
Result:
In the 5 th week, we have reached 110,000 likes, with 5 more weeks to go! The top player lasted 42 continuous hours and 25 minutes.
Trident Long Lasting Flavor
Brief:
Launch the new Trident 10-pellet pack in Egypt.
Solution:
Timinator.
10 pellets
10 trips
10 weeks
It is a Facebook game that simulates the long-lasting flavor experience. The further you will go, the longer you will travel,
And the longer you’ll travel, the more possibility you will win. All your friends would be invited to participate. The one person with the longest lasting trip will win. Your game will turn to reality. Every week will restart the competition, to sum up to 10 trips.
TV, print, radio, and the Internet provided communication.
Result:
In the 5 th week, we have reached 110,000 likes, with 5 more weeks to go! The top player lasted 42 continuous hours and 25 minutes.
