Jes Foord Foundation

The execution: a television advertisement in support of the
Jes Foord Foundation.

The message: In South Africa, a woman is raped every seventeen
seconds. The advertisement is to encourage people in South Africa to pledge to respect women and to understand that rape is unethical.

Lyrics:
Every seventeen seconds
thief to her innocence, thug roamed streets
blood counts to enter
a stranger to the pledge, rip, tear, strawberry potions from
her runny legs.
Her lips suffocated, whispers to the Gods, cradled and clenched
fists of the soul. Broken.
Return to innocence, lost.
Found, forever, brother.
It's all fun and games, until – it’s your sister.

Raheem Kemet
Jes Foord Foundation
Published:

Jes Foord Foundation

Published: