Aon Not-For-Profit Insurance Solutions
Third Sector Event - Satchel Insert
The purpose of this book is to be inserted into a satchel given away at a not for profit “industry event” with industry specific insurance details. The client within Aon didn’t want to spend a lot of money generating the artwork (so little to no stock imagery) yet they wanted to convey a message through graphical elements.
The underlying concept I garnered as our selling point was that Aon would help the businesses to ensure they are covered to get out there to whomever they are trying to help, no matter what their cause. I expressed this through vector imagery of arrows of many colours heading in varying directions. To keep the cost low, I chose a low price point uncoated stock with a thicker cover and we got it digitally printed at the size A5.
The client was very pleased with the result and found that they were well received at the industry event.
> Concept design
> Content population & design
> Print liaison & Paper choice
Third Sector Event - Satchel Insert
The purpose of this book is to be inserted into a satchel given away at a not for profit “industry event” with industry specific insurance details. The client within Aon didn’t want to spend a lot of money generating the artwork (so little to no stock imagery) yet they wanted to convey a message through graphical elements.
The underlying concept I garnered as our selling point was that Aon would help the businesses to ensure they are covered to get out there to whomever they are trying to help, no matter what their cause. I expressed this through vector imagery of arrows of many colours heading in varying directions. To keep the cost low, I chose a low price point uncoated stock with a thicker cover and we got it digitally printed at the size A5.
The client was very pleased with the result and found that they were well received at the industry event.
> Concept design
> Content population & design
> Print liaison & Paper choice
