The museum, through this program, would guide the children as they explore the creative process and the use of color by artists with work on display in the museum. Mark Rothko, Alcaín Alfredo José Guerrero, Alex Katz, Esteban Vicente and Luis Feito were the artists chosen by the customer.

The program's goal is for children to learn in a simple and fun approach, but not infantile or trivialized way, the role of color in modern art. The program consists of an activity book protected by a fold in a poster format that contains a "treasure map" with which the child can be guided to discover the museum in an imaginative way. The concept and activities were developed by the El Ultimo Grito and Optimastudio developed the graphics.