Peter Maher of Mahers Sports Therapyasked to transform his sports therapy company from a family namedbusiness into an international sports brand that offers expert servicesin sport therapy, nutrition, orthotics and coaching. Peter already hada name in mind - Areté.

Areté is a Greek word which meansgoodness, excellence, or virtue of any kind, to achieve fulfillment ofpurpose or function: the act of living up to ones full potential.Areté also means courage and strength in the face of adversity inancient Greek culture. See the designed solution below.