B A C K G R O U N D
Imperial Treasure is a Chinese fine dining restaurant chain established in 2004, the restaurant earned its reputation by offering impecable service and authentic fine Chinese cuisine. The restaurant has won two-michelin stars over the years and decided to take a leap to expand its pressence in the international arena. A rebranding excercise was carried out to reposition the restaurant to cater to a more international audience.
T H E L O G O
The logo design is inspired by the movement of the dragon and its distinct features. The form of the overall logo design is crafted with simple Chinese strokes that resemble the elements of a dragon yet elegant to represent a fine dining restaurant. Minimal modification is done to the logotype to strengthen the relationship between the Chinese and Roman character.
T H A N K Y O U
