Rum Pum Pum Rum is an imagined rum company with drum-themed packaging. The booklet on the neck of the bottle has illustrations of drinks with recipes. The company's slogan comes from it's drum inspiration: "Keep the Beat Going"

There are two available options for the logo: a rectangular and a linear. The linear wraps around the top of the bottle and the horizontal is used on the booklet. Both can be interchangable for the company's needs. 

Here is a closer look at the illustrations done for the recipe booklet.