WAR ON CANCER is based on the visual metaphor we introduced in the spot that looked like a video game teaser. It is a part of a very successful campaign where we managed to touch a target group considered
the least involved in charity – young men.
The campaign earned more than 5 mln zł and was awarded as one of the most effective charity campaigns
in Poland in 2016/2017.
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WAR ON CANCER GAME CREDITS:
Creative Director: Michał Desowski
Design Director: Rafał Nagiecki
Creative team: Marta Frączek, Rafał Nagiecki, Aleksandra Zalewska
Senior Copywriter: Marta Frączek
Producer: Marta Gierej, Magda Barszcz
Account Supervisor: Anna Borysewicz
Project Manager: Maria Gola
Design: Dawid Deptuła, Aleksander Bieroński, Artur Herc, Rafał Nagiecki
Motion Design: Anna Caban, Bartosz Morawski, Andrzej Lasocki, Radosław Skonieczny
Production House: Platige Image
Game Design: Tomasz Szpiner, Antoni Strzałkowski, Rafał Nagiecki
Music: Jan Sanejko
SFX: Genetix Publisher: 11 bit studios
Key visual Design/Art direction: Kamil Bugno, Rafał Nagiecki, Bartosz Morawski
Client: Alivia Oncological Foundation - alivia.org.pl
