Identity and packaging design for premium skincare range founded by Cotswold based beekeeper Tanya Hawkes. A hand-drawn queen bee and honey droplet symbolise the brand's core ingredient and stylised details in the logotype highlight reference to the genus of the honey bee, 'Apis'. The packaging uses gold foil, textured white board and crafted typography to reinforce the product's natural credentials and premium positioning. The three product lines were launched at The Natural & Organics Show where the new design and packaging helped to secure the start-up brand's first listing at London’s leading organic and natural apothecary, Content Beauty in Marylebone.