Sensitive skincare specialists Pai introduced a baby and toddler range aimed at new mums. The logo and packaging needed to be consistent with the existing Pai brand but also clearly positioned as a range for babies. The typographic solution to the new logo incorporates the word 'petit' caringly nestled under the core logo's frond detail. Animal character illustrations were designed to represent each product, both incorporating the Pai frond in a playful way. Green was used to reinforce the products' natural ingredients and also help to differentiate from existing range colours.