Eunoia, is a Greek work literally translating as “beautiful balanced mind”, in context it means that beauty is quite literally achieved through perfect harmony and balance. Eunoia is non-profit organization that aims to make a difference in the lives of disadvantaged women through make-up.
A direct mailer was created to be sent to potential make-up donors, the box features a catalog showcasing the work of Eunoia, as well as stories form recipients. Donors are then able to make a donation by simply placing their make-up into the same box and sending it back to the organization.
