CÁBALAS
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Colombia, a country where soccer is lived like in few other places.
A place where the ball plays with the joy and sadness of so many. Where colors transcend tones.
Here, although not very credible, we put our faith of victory in the hands of inexplicable objects and beliefs.
We perform strange rituals as if we were responsible for the goals.
We perform strange rituals as if we were responsible for the goals.
For 90 minutes we forget a life.
Thus was born "Cábalas", a project to show that passion that we cannot hide.
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Together with Coca-Cola, created a movement that started with journalists, influencers, actors, musicians;
Together with Coca-Cola, created a movement that started with journalists, influencers, actors, musicians;
and ended up with thousands of fans who were hoping to see the national team win the World Cup.
We invite everyone to share that cabala, that ritual, that object to which they sacredly go every time our team plays. We show the story of 4 fans who are united by their love for the National Team and who each, in their own way, have a way of sending energy to their idols.
THE OLD T-SHIRT by Sebastián Vega
THE DIFFERENT COLOR SOCKS by Laura Mendoza
THE WALK AROUND THE FIELD by Checho Rodriguez
THE FIRST 10 MINUTES by Diego Pineda
CREDITS
SEBASTIAN PELÁEZ - Copywriter.
DAVID CHONA - Art Director.
CARLOS ARREDONDO - Creative Director.
