This email was to announce the launch of Icebreaker’s Spring/Summer 2010 product line. The email fell into the mix when redesigning all of the client’s email templates, so this was one of the first sends on this template. Very image-based, which suits the type of email, as well as Icebreaker’s signature striking imagery.

I was responsible for design and copywriting for this A/B test, which got much attention for the client’s new products.