GARNIER SKINACTIVE
As the first episode of the larger digital content series, Garnier SkinActive, SkinAnswers, the film focuses on educating users about the moisture barrier while incorporating the latest SkinActive product launch. Keeping the science simple and the tone relatable are key themes to the entire series. Utilizing the :15 teaser, we created a social campaign driving to the full :60 film.
Creative Role / Creative Director, Art Direction, Concept, Design, Digital & Social Expert, PrePro + Post
Creative Role / Creative Director, Art Direction, Concept, Design, Digital & Social Expert, PrePro + Post
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Patience + Passion
2 successful digital films in 40 minutes...
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Garnier's First Cross Category Shoot
Each flatlay utilized simple storytelling and brightly sunlit organic layouts to convey the specific benefits and use of the SkinActive product range.
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Snapchat Ads
Digital teams have to stay diligent with maximizing scopes while creating engaging and impactful work. Creating an integrated production shoot, ensures digital coverage during TV shots and allows for a more robust digital asset library.
