FRUCTIS FESTIVALS
As a 10 year Bonnaroo sponsor, Garner Fructis is no stranger to the music scene. For festival-goers there's so much to plan for: who's playing at what stage, what outfit to wear, and even how to style your hair! And for us, our photographer team, Brinson+Banks, and partner, Refinery 29, it was a playground full of style and self expression.
Creative Role / Agency Creative Lead, ACD, Creative Direction, Art Direction, PrePro + Post
Creative Role / Agency Creative Lead, ACD, Creative Direction, Art Direction, PrePro + Post
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Style Spotting IRL
Traveling from Coachella to Bonnaroo to Firefly to iHeartRadio, we created on-the-spot photoshoots in between heat breaks and scheduled influencer shoots. For a better understanding of creating digital brand content during festival season checkout our PDN interview.
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Partner Content Photoshoot
Creating additional content with R29, we brought much needed hair inspiration, how-to's, and product suggestions to achieve any look to festival-goers across the nation. REFINERY 29 Article
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Coachella Activations
With the Garnier Fructis Hair Hotspot, a pop-up styling bar, guests can get their hair-styled free of charge. Garnier's partnership with Refinery 29 continued with a film that captured the overall experience — the poolside vibe, fun, and, of course, that event-worthy hair.
