Francesca Abbatantuono's profile

Nokia Trends Lab Italia

Nokia Trends Lab Italia
2007 - 2009

Digital strategy
Art direction and web design
Client need: associate Nokia brand and the new products to musicand arts.

Target: young people 16-24 and 24-34 years.

Solution: design, development and management of an integrated online/offline platform.
Project key visual.
Digital composition. Photoshop techniques.
Nokia Trends Lab, web portal. nokiatrendslab.it
Homepage:
- Web radio (12 interactive tematic radio channel)

- Box "Club Tour"
- Box contest "Music lab"
- Box contest "Vj Lab"
- Box "Design Lab"

"Tour" key visual.
Digital composition.
"Tour" homepage.
"Music Lab" key visual.
Digital composition.

"Music Lab" homepage.
"Vj Lab" key visual.
Digital composition.
"Vj Lab" homepage.
"Find the Original" key visual.
Digital identity.
"Find the Original" homepage Design Lab.
Find the Original is an activity for the section Design Lab, inside the Nokia Trends Lab portal.
Nokia Trends Lab Club Tour.
Key visual Nokia Trends Lab entertainment  platform.
Digital composition. Photoshop techniques.
Flyer key visual for "Sorpasso Festival".  Music festival in Roma.
Digital composition. Illustrator techniques.
Key visual for "Nokia Trends Lab Event 2008".
Published on freepress "02" and on flyer.
Identity for the "Nokia Trends Lab Event 2009".
Digital composition. Illustrator techniques, and Photoshop.


Project credits.
Agency: IAKI
Art direction 2007/2008: Francesca Abbatantuono, Luc Ramon
Art direction 2008/2009: Francesca Abbatantuono, Simone Macciocchi
Copywriter: Omar Contrafatto
Project manager: Fabio Innocenti
Account: Laura Boy

Nokia Trends Lab Italia
Published:

Nokia Trends Lab Italia

Nokia Trends Lab is an internationl musical project by Nokia. Client need associate, Nokia brand and the new products to music and arts. Project Read More

Published: