I designed the Optisso website for FittingBox. The goal is to increase the lead generation from eyewear retailers and opticians. I worked on the project from the early specifications, the brand creation, the website design to the final launch with the coding team.

Everything in this project has been designed to enhance the user experience: from the clear content layout to the many examples, story and testimonials and also, we added a lot of different way to get them engaged with the sales team.