Cultural Communication - Exhibition "Il sentait une fois"
Advertising using the 5 senses
The invitation - the sense of touch
The invitation is to be teared off the posters, it is translated into Braille
The posters would be set up in public places and people are to rip off their invitation from the poster, when they visit the exhibition they will be invited to recreate the posters which would in the meantime be projected.
The User experience - the senses of smell, taste and audition
A literal trip down memory lane
An user experience with sight sensory deprivation.
You are invited to enter a black box with very little light in it. Inside are displayed small closed boxes and within each one is a specific material with a strong smell, like coffee, lavender, washing powder etc... when you open each box a sound is played related to that smell. The point is to trigger powerful memories associated with those smells, tastes and sounds. As you exit the mysterious box you receive your invitation for the exhibition and a goody bag.
