DreamBody was a new product launch for the DreamTrips™ brand that included wellness-themed trips and a line of nutraceuticals to support total health for an on-the-go lifestyle. Working together with the product owner and brand manager, I led the creative team in building a brand that worked within our existing house of brands while differentiating through its visual components. 

PROJECT TEAM

Creative Director: Rebecah Beauchamp

Brand Storyteller: Chancellor Page

Graphic Designers: Travis Brown, Kelsey Souza

Photography: Jorge Gonzales