Candy Bar Design - Choc Orange
Zoe Beanland s3659012
Assets
The Stock Image I used for the Orange and one of the angles of the packaging mockup
Reflection
Project 2 for Imaging was to create a chocolate candy bar from an allocated title. My chocolate bar was titled ‘Choc Orange’ with a focus on the product ingredient, which was an orange. There were different elements of the candy bar that took planning, research and development. The product title, product ingredient and other elements such as extra imagery and the background.
The first insight I gained from the task was ensuring that my development work had been throughly thought out, before I started creating the elements on the computer. I had a rough concept that I generated and went with, however it did change during the development process as it was not thought out enough. This resulted in spending a longer period of time working out the layout, composition and elements in the chocolate bar. Looking back I only drew two sketches for my concept, when I should have done several variations for the concept. Therefore when I got to creating on the computer I had other alternatives if one variation did not work. Furthermore it would have saved time within the development process.
Photo of original sketches in the early aspect of the design process
Another insight that emerged from this task was researching and experimenting with retouching food. I required a stock image of an orange for the chocolate bar. Having done limited retouching, I had to undertake extensive research on the best retouching methods to make food more ‘perfect looking’. This took some time to find techniques that would be applicable to the orange. This not only broadened my Photoshop skills, but educated me about the process of heavily retouching food in design work.
Screenshot of layers and final orange ingredient in Photoshop. This orange had been previously also retouched in Illustrator, the final effects were done in Photoshop.
An additional insight that emerged from this task was learning how to make bold, sophisticated and exciting typography in Illustrator. Initially I didn't realise how much research and experimentation has to go into finding a suitable typefaces, and building upon it. I underwent some youtube tutorials to explore a variety of techniques. The longest and hardest aspect on the process was experimenting on my chosen typeface. It was challenging to have a final design that I thought would suit the chocolate bar. However my final type design was bold not complicated, in which compliments the natural bold shapes of an orange.
Screenshot of creating another layer behind the original type in Illustrator
Screenshot of a Youtube video demonstrating basic techniques and typography effects
Invoice
Future application
For future application I have discovered that more sketches in generating is vital in the design process. Having a strong direction for the design not only makes it easier when completing on the computer, but saves time. Furthermore I will need to undertake more research than I predict not only before a project but during. I had to explore a range of techniques and methods online to not only help the task but broaden my skills.
Sources:
YouTube. (2017). How To Create Custom Type Designs in Adobe Illustrator. [online] Available at: https://www.youtube.com/watch?v=Rt15_OclsyI [Accessed 15 Oct. 2017].
YouTube. (2017). How to Retouch Food (Burger) with Adobe Photoshop. [online] Available at: https://www.youtube.com/watch?v=OFWiHsx-DqU [Accessed 22 Oct. 2017].
YouTube. (2017). Retouching the Yogurt (#Photoshop Cs6 | #Photoshop CC) #Tutorial. [online] Available at: https://www.youtube.com/watch?v=N0PDFPDWvkc [Accessed 23 Oct. 2017].\
YouTube. (2017). 3D Lettering Shadows & Highlights Tutorial | Adobe Illustrator. [online] Available at: https://www.youtube.com/watch?v=0uN0TQi43CA [Accessed 18 Oct. 2017].
YouTube. (2017). Creating Text Style Adobe Illustrator. [online] Available at: https://www.youtube.com/watch?v=WseXw8BjT4k [Accessed 16 Oct. 2017].
YouTube. (2017). Melted Chocolate Text with Illustrator. [online] Available at: https://www.youtube.com/watch?v=TDB8AHo4848 [Accessed 17 Oct. 2017].
Nieves, M. (2017). How to Create Plastic Jelly Styles in Adobe Photoshop: 10th Anniversary Edition. [online] Design & Illustration Envato Tuts+. Available at: https://design.tutsplus.com/tutorials/how-to-create-plastic-jelly-styles--cms-29325 [Accessed 21 Oct. 2017].
YouTube. (2017). Photoshop Tutorial: Food Retouching in Photoshop - Must See video tutorial!. [online] Available at: https://www.youtube.com/watch?v=N7gHYPMsurU [Accessed 23 Oct. 2017].
GraphicRiver. (2017). Snack Foil Bag Mockup. [online] Available at: https://graphicriver.net/item/snack-foil-bag-mockup/20230164?s_rank=1 [Accessed 7 Oct. 2017].
Nl.dreamstime.com. (2017). Sinaasappelen. [online] Available at: https://nl.dreamstime.com/royalty-vrije-stock-afbeeldingen-sinaasappelen-image7643209 [Accessed 23 Oct. 2017].
