The need to move personal belongings on a bicycle
Based on the exploration of how Dieter Rams' 10 Design Principles can be applied to current, real industrial design, our project began with identifying a need to move personal belongings on bicycles.
Drawing on the two key insights of adaptability and sense of assurance, gained from research and interviews, our final design outcome is a rear-mounted bicycle rack that caters to young adults commuting to school or work via bicycles.
Based on the exploration of how Dieter Rams' 10 Design Principles can be applied to current, real industrial design, our project began with identifying a need to move personal belongings on bicycles.
Drawing on the two key insights of adaptability and sense of assurance, gained from research and interviews, our final design outcome is a rear-mounted bicycle rack that caters to young adults commuting to school or work via bicycles.
Unobtrusive design
Aesthetics from functionality
Using the concept of a hard top/soft bottom platform
Handle doubles as rear reflector
