Design Process...
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Most recently I was given the opportunity to redesign the logo for Centro Latino Tours.
..
The Previous logo.
(sorry the image is kinda cruddy)
Most recently I was given the opportunity to redesign the logo for Centro Latino Tours.
..
The Previous logo.
(sorry the image is kinda cruddy)
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Centro Latino is a travel agency, which mainly focuses on providing tour and travel packages to destinations in South America, Central America, and various other popular destination countries around the world while facilitating language immersion.
The company had recently re-branded themselves as Exotic Destinations by Centro Latino Tours, and sought to update their brand mark to adequately represent the the new approach, style, and vision of the company.
The brand needed to communicate personalized, boutique, and adventure travel, and distinguishable Latin cultural experience. They desired an old school appeal to the brand mark, but most definitely wanted it to also maintain a trendy, modern and upscale visual appeal.
Centro Latino is a travel agency, which mainly focuses on providing tour and travel packages to destinations in South America, Central America, and various other popular destination countries around the world while facilitating language immersion.
The company had recently re-branded themselves as Exotic Destinations by Centro Latino Tours, and sought to update their brand mark to adequately represent the the new approach, style, and vision of the company.
The brand needed to communicate personalized, boutique, and adventure travel, and distinguishable Latin cultural experience. They desired an old school appeal to the brand mark, but most definitely wanted it to also maintain a trendy, modern and upscale visual appeal.
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Unused concepts
that were considered before being cut at the very end.
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The final design
Exotic Destinations by Centro Latino Tours.
After some deliberation, conversation, and a few revisions, we arrived at a place where everyone was pleased. It was decided to create an alternate version of the full colour logo which would incorporate the use of less colour than the main version, with the intention to evoke a "night time feel".
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