Hug Branding & Other Designs
My relationship with Hug Innovations started long back, even before the formation of this company. 4 years ago when I started working on this project as a freelancer I was called by Mr. Raj Neravati (Founder & CEO of Hug Innovations) to create a product logo called 'iRaksha', which came out well but later the name of the product and company was changed to Hug Innovations after many combined brainstorming. In this project I am only sharing the "Hug" brand and it's related designs. I shall upload 'iRaksha' as separate project in future.
'iRaksha' was a women's safety device to help in extreme SOS situations which was under development by a small in-house team in Hyderabad. Few months later I officially joined that team, which was later to be known as "Hug Team", as the Creative Director. I had taken care of the entire creative responsibilities. Few months later thoughts behind the device got developed and from being only a safety device the product shaped into a smartwatch called Hug Smartwatch. As a matter of fact it is the World's First Gesture Control Smartwatch. Apart from many useful features this device mainly focus on three things - Safety, Gestures & Fitness. As this product became multi functioning and so the scope of design became vast. Here I am sharing the Hug branding and few other designs related to the Hug products.
Hug - meaningful as it sounds
In the logo, the word "hug" is designed in a stylised circular form, where the extended parts of 'h' and 'g' (imagined as hands) forms a circle establishing a symbolic hugging gesture. Also tri-color of the logo was designed on purpose. Hug products mainly focus on 3 features- Safety, Gesture & Fitness. Blue was imagined for Safety, Yellow was for Gesture & Red for Fitness.
Hug Smartwatch
After 2 years of research and development Hug Smartwatch came into the market as the World's first gesture control Smartwatch with multiple features in a competitive price. Sharing some of the designs related to the Smartwatch.
Watchfaces
One cool thing about Smartwatches is that we can change through different watchfaces whenever we want. And for me it was a new scope for designing different and unique watchfaces. I have designed around 30 watchfaces so far. I want to thank Suvodeep Misra for designing one of the nice watchfaces for Hug Smartwatch as an intern.
Media releases
Hug Smartwatch and it's story was published through many media players like TV channels, News papers, Magazines, Online bloggers and still counting.. Here I am sharing a 1 year old news paper ad (TOI). Dentsu India created this particular ad on Hug Smartwatch official launch.
Hug Elan
Hug Elan is a multi sport fitness tracker which came into the market recently. For this product I have designed the product logo, packaging, mobile app etc.
Softwares
Softwares that I have used during this project were Adobe Photoshop CC 2017, Adobe illustrator CC 2017, Adobe Lightroom, Adobe Premiere Pro CC 2017, Adobe Animate CC 2017, Adobe After Effects CC 2017, Microsoft Power Point and Word, Sketch 3 etc.
Thanks for your time:)
