Branding for a Hypnotherapist based in Paris.
The client asked for a modern, dynamic but also comforting branding.
I went for a mix between a geometrical pattern, with a bit of texture and a handscript font.
Hypnotherapy can be a bit mysterious and repelling for many people, so the whole idea was to make it affordable by anyone, and above all : appealing and reassuring.
> Clean, clear, modern and universal
