RAFFLES PARK
(Campaign)
CONCEPT NOTE – Route 1
Targeting the super successful professionals – the CXOs, family business owners and the jet set. The layouts are very simple, elegant and make style statement for simplicity
CONCEPT NOTE – Route 2
Targeting the jet set professionals – the tech heads, investment bankers, industry hot shots, celebrities… The layouts are very visual and very aspiring, inviting…
CONCEPT NOTE – Route 3
This again targets the super rich, the successful and messages to those who take their success very casually… not for the upstarts but those silent forces that take success in their stride as they look for the next milestone.
