Murphy Wood's profile

Thermae bath salts

An interesting project designing surface graphics for packaging of a fictional product. Using only using two spot colours and not modifying the box itself, the packaging was to appear as more of a boutique item.
'Thermae' is the Ancient Roman word for their large bathhouses. I chose to incorporate imagery of Ancient Roman sculpture, giving a sense of luxury and wellbeing to the figures and to the product itself.
The essential oil infused bath salts were a product targeted towards three specific segments of an audience; the health-conscious under 35 using alternative methods to support their overall wellbeing, the busy parent wanting a moment of luxury and relaxation, and the image-conscious millennial, eager to try out anything posted about by an Instagram influencer.
Thermae bath salts
Published:

Thermae bath salts

Published: