How do you create awareness for breast cancer in a society where talking about breats is already a taboo? In this case we had to reach women directly and educate them on the importance of self-examination. During the breast cancer month we grabbed the womens attention with an unsual ambient piece: the One Breasted Mannequin. Placed in a lingerie store with supporting material like fitiing room stickers and tags on cloths. To raise further attention we also launched a webside with additional information and links for help and support.