TM Style is a little floor and wall selling company based in Bergamo, northern Italy. They contact me form making Logo Restyling of their brand, but actually what I made for them is a new start in terms of communication.
this is the new web site from TM Style
Their previous logo was a lantern, that really means nothing in ceramic tile sector and several times clients supposed that they really sell lanterns instead of floor and wall tiles! The clients asked me to change everything, but I decided to take the shape and make it minimal for starting the logo project.
When I started drawing it, I understood that minimal shapes of the parallelogram could be considered a wall and a floor in an assonometric perspective.
Logo present two version: a horizontal one and a one more compact. I decided to make the second one for vertical and social usages, cause I suppose the first one could be too narrow for these situations.
The logo has three different version, the total colored, the half colored and the negative one. They all need to be used in relationship with the kind of background under them.
1. Centrature Logo Area 2. Effective Logo Area 3. Minimal distance other elements from Logo
The Font I choose as brand Font is Rubik, a kind of rounded bastoni available on Google Font. I used to take my font from this source 'cause these are really versatile for the web as they are for print usage. And after all, it's a wonderful typographic character!
