Application Design • UX Development
Client: Fiat® North America
Client: Fiat® North America
Overview
Our team was approached by Fiat to design an application that accomplished their social media and customer engagement motives. The designed output was an application that allowed a user to select a pre-recorded singing performance by recording artists attached to {insert: “famous recording company”} and sing a duo (or dance) with it. The user’s camera would be engaged and the recording artist would appear (superimposed) on the screen of the device. The user was provided camera/sound controls and a pinch to zoom feature that adjusted the superimposed video.
Finished videos could be posted on a separate web product with user voting enabled.
Popular recording artists included: Charlie Puth, Sofia Reyes, D.R.A.M. (and others).
Presented were various challenges not the least was encouraging the recording artists to keep their dance expressions to a confined area (some were very keen to move beyond the green screen). The entire recording process was vaguely comical but productive.
Popular recording artists included: Charlie Puth, Sofia Reyes, D.R.A.M. (and others).
Presented were various challenges not the least was encouraging the recording artists to keep their dance expressions to a confined area (some were very keen to move beyond the green screen). The entire recording process was vaguely comical but productive.
My Role
I served as the designer of the software. My team consisted of a Project Owner, an India-based project manager and my hand-picked core developers. I spoke and worked with the Fiat team about our proposed user flow and reviewed draft wireframes/spec outlines with them.
Challenges
There were myriad technical issues to overcome not the least was how to successfully integrate a “fixed thing” (depth/width of artist collateral) with a “variable thing” (user’s own screen video) in a manner that was visually “logical.” After testing the beta software, we discovered our own (team) concerns were of little significance to our test subjects who rather enjoyed the challenge.
I designed the capture process for five total screens. The original eight screens planned was found to be to dense and didn’t get the user to “fun time” quickly enough.
