GREENPEACE GOES TO WAR WITH NUCLEAR POWER
This Greenpeace Anti-Nuclear print campaign was conceptualised as a spec campaign for the controversial non-profit. The concept aims to show readers that nuclear energy is too risky to produce. If another melt-down or accident happened, we could poison the air, making it unbreathable. Our only way to breathe would then be through a “can of air”, which you will see in all 3 ads. To reiterate how inconvenient this would be, readers are shown slices of life. Like happy hour and rush hour, and how different these would be, if the air were poisoned. To truly drive the message home, the most popular nuclear disaster sites were chosen as a setting for these concepts, e.g. Chernobyl and Fukushima. This was so that people could see how realistic nuclear accidents are. The apocalyptic colour palette and fatalistic copy also contributes to the final message. All of these elements combine to paint a bleak picture of the risks of nuclear power.
AD 1: HAPPY HOUR
AD 2: RUSH HOUR
AD 3: CAN OF AIR
