Yolo.ee Website Redesign
At the time when I was hired, yolo.ee could only be used as a product catalogue.
It lacked a presentable homepage and the ability to sell online.
My role was to turn a non-functioning website to a stunning highly convertible online store.
Homepage
For the homepage I created a bright colourful layout
in cohesion with brand's young and energetic aesthetic.
The main CTA was the "Enter your phone model" fill-in box,
which led to the list of products for the exact phone model.
This action gave the company a better idea of who their costumer is.
Check-out
Through out the process of creating the check-out page,
there have been many versions, until we settled for the simple 5-step check-out
with repetitive CTA which familiarizes the user with the interface.
UI
As for the style of the UI elements,
it was kept modern flat or delicate semi-flat in some cases.
