Yunqi Partners is an early and middle stage VC fund focusing on mobile internet, smart devices, FinTech and B2B etc. The team comes from diverse backgrounds including IDG Capital, GGV Capital, Google, Baidu etc. With over 15-year experience in Venture capital and 8 years in Silicon Valley, the founder of Yunqi was clear about their core value: devoting to Internet and smart devices industry investment with leading expert, proactive and efficient team culture. The team wanted to build an unique brand visual that could communicate these values so they can stand out from other VC.
In addition to their investment strategy, Yunqi offered more value to entrepreneurs through sharing event, which brought together experts and start-ups to promote entrepreneurship. Based on the team value and the uniqueness, the brand has been positioned as
"a supportive expert for entrepreneur".
In order to reflect the positioning, the brand design principal was made to be professional, friendly, active, accessible, energetic and technological. The logo mark was come from the Chinese brand name " 云 ", and also symbolized a flying eagle. Logotype used lower case with rounded finish, to give it a modern yet accessible impression, the imagery style was also made to be authentic, friendly, casual but confident.
