Olympia Le-Tan is a fashion designer who makes ready-to-wear and accessories but she is best known for her signature book clutches.
The objective of this project was to create a marketing and advertising campaign promoting her fall/winter 2017 collection of book clutches considering her brand vision, aesthetics, and philosophy.
The project is divided into "chapters" like a book would be, and each presents a different phase of the campaign. The first chapter dives into the brand history and target consumer - all told as a story.
The chapters that follow study her brand's environment in the form of a SWOT analysis, followed by the ads which are designed as color-in (to make it fun and interactive!), a mobile library pop up, an integrated digital marketing strategy.
The project was designed using mostly Adobe Illustrator, always making sure that the visuals were aligned with what the brand is all about. Each slide is created to resemble one of her hand-embroidered book clutches, so it appears as though each element was hand-stitched.
To learn more about the brand, visit: www.olympialetan.com
