Litoral
Tras el reposicionamiento de la marca, iniciamos la estrategia en RR.SS desarrollando un ambicioso plan de contenidos que incluía horas de vídeo y multitud de formatos. La abuela de Litoral tomó las redes sociales y se convirtió en una auténtica “influencer”.
Litoral is one of the most famous spanish Nestlé Brands. It’s spokeperson, a traditional Asturian old lady, aims for the come back of the most traditional spanish receips. After the brand repositioning in 2017 (where we target younger consumers) we started a strategy in RR.SS developing an ambitious content plan that included hours of video and a multitude of formats. Our grandmother took social networks and became an influencer.
Social Media Content
Influencers
Creative Director: Tomás Ferrándiz
Creative Team: Carles Oviedo, Albert Picanyol, Marc Solé
