"DNA strands have never looked so colorful andcorporate values rarely seemed as vibrant as they did yesterday at Gen-Probe's San Diego campus. The biotech company sponsored an employee artcompetition, challenging its workers last summer to create art to spotlight thecompany's branding slogan: “the power to look deeper.” The results wereexhibited yesterday." Michael Kinsman STAFF WRITER, San Diego UT, November 9, 2006.